Affiliate marketing for consumer lenders
Unlocking high ROI affiliate channels for consumer lenders
We helped Credit Karma build Lightbox into a $1B platform.
Now we help consumer lenders unlock 50K+ new customers a month.
How do you stack up to the best players?
Leverage our relationships to grow in
From insight to impact.
We guide you through discovery, strategy, execution, and optimization—removing friction and unlocking growth at every stage.
- Conversion rates improve in 90 days
- Outsized volume increases in 120 days
Meet with marketing, product, partnerships, and credit teams to find funnel friction, underwriting gaps, and growth constraints.
Deliver a 6+ month roadmap with priorities, volume upside, and CPA targets. Drive alignment with stakeholders, pressure-test the roadmap, and lock-in the execution plan.
Guide execution with weekly working sessions and direct 24/7 support on key decisions. We stay close to partnerships, pricing, and underwriting moves as the plan goes live.
Track what's working, adjust what isn't, and optimize for stronger performance over time. The brands that build world-class affiliate programs are always on offense.
We've delivered outsized returns for our clients.
Strong product. Couldn't get Credit Karma to see the business case.
Brought the right relationships and got the conversation to a senior-enough level to tell the full story.
Program was running. Approvals were suppressed. The lender didn't know why.
Underwriting model analysis surfaced a data vendor feeding incorrect information — suppressing approvals the lender didn't know they were losing. Fixed in 4 months.
Personal loan program performing well below potential. APR positioning misaligned, application friction too high.
Fixed APR positioning and reduced application friction. Volume more than doubled — they exhausted their 2025 capital allocation ahead of schedule.
We learned the hard way, so you don't have to.
We've operated on both sides of the affiliate channel — inside Credit Karma building the partnerships team and the Lightbox team, and inside Capital One building products, marketing strategies, and underwriting models. That combination doesn't exist anywhere else in the market. It's why we can tell you what's broken in the first week — not six months in.
There's only one way to get started, and it starts with the quiz.
Take our 3 min quiz
The affiliate POV consumer lenders can't afford to miss.
A newsletter and podcast on what's actually moving in consumer affiliate — practitioner POV, live data, takes you won't get from trade press — read by thousands of bank and fintech operators.
Ready to find out where you stand?
Take our 10-question quiz. It takes less than 3 minutes. We'll tell you where your program stands, what's ready, and where you might have more work to do.